Buldak Original Potato Crisps are the baseline of the range and they are properly spicy, coated in Samyang's signature Buldak seasoning for a fiery, savoury crunch rather than a mild, everyday crisp flavour. This is the one to start with if you want the classic Buldak hit without any extra flavour layered on top.
Buldak Habanero Lime Potato Crisps, sold here as Chilli and Lime, push the heat further still. Habanero brings a sharper, more lingering burn than the Original, and the lime cuts through with a citrus tang that keeps it from being one note. This is the hottest of the three and the one to reach for if you actually want to be tested.
Buldak Cheese Flavour Potato Crisps take the same spicy Buldak base and blend it with a rich four cheese profile. It is not a mild, creamy alternative to the other two, it is spicy, salty and cheesy all at once, so treat it as a different balance of the same heat rather than the gentle option in the range.
Buldak is a Samyang Foods product line, the Korean company behind the viral Buldak fire noodles that built an entire genre of extreme spice challenge content online. Samyang Foods was founded in 1961 and has built its global reputation specifically on spicy Korean food, so the crisps are a direct extension of that identity rather than a separate spin off brand. "Buldak" translates to fire chicken in Korean, which tells you everything about what the seasoning is built around.
Buldak crisps are still a niche import in the UK, so availability moves around more than a mainstream brand like Walkers or Pringles. Right now, eBay has the most consistent stock. You can buy each flavour direct in 5 packs of 55g bags:
Buldak Original Potato Chips, 5 pack
Buldak Habanero Lime Potato Chips, 5 pack
Buldak Cheese Potato Chips, 5 pack
Amazon does stock Buldak crisps too, but through smaller independent sellers with limited units, so treat it as a backup rather than the first place to check. See current Buldak listings on Amazon.
All three Buldak flavours carry the brand's spicy seasoning, so there isn't a genuinely mild option here. Original is the most balanced starting point if you want to understand what Buldak actually tastes like before deciding whether to go further. Cheese gives you the same heat with a creamy, savoury layer on top, useful if you want the spice softened slightly by richness rather than sharpened by citrus. Habanero Lime is the one to pick if heat is the whole point for you, it is the hottest of the three and the closest thing here to the reputation Samyang built with its noodles.
Yes, all three flavours are spicy. Original carries Samyang's signature Buldak seasoning, Habanero Lime is the hottest of the range thanks to habanero chilli, and Cheese Flavour combines the same spicy base with a four cheese blend rather than being a mild option.
Buldak crisps are made by Samyang Foods, the Korean company known worldwide for its Buldak fire noodles. The crisps are produced in South Korea and imported into the UK.