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Every UK Crisp Brand, A to Z

In short: this is a complete directory of the 176 crisp and snack brands we track in the UK, from Walkers and Hula Hoops down to regional producers and Irish names that never made it onto a British supermarket shelf. Every brand below links through to the crisps we have reviewed under it, with a line explaining what that brand actually makes. Use the letter links to jump straight to a brand, or scroll to the grouped sections further down if what you really want to know is who owns what, which brands have been discontinued, and which are made in Britain.

These are the brands people search for by name, and between them they account for the overwhelming majority of crisps sold in Britain. If you are looking for a specific bag rather than browsing, start here.

The full A to Z

Every brand we have a category for, in alphabetical order. Brands are filed under the letter they are commonly known by, so a leading "The" is ignored. Where a brand makes something genuinely distinctive, the line underneath says what.

A

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B

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C

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D

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E

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F

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G

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H

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I

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J

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K

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L

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M

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N

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O

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P

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Q

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R

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S

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T

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V

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W

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Y

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Brands owned by Walkers or PepsiCo

PepsiCo, through Walkers, controls the largest single block of shelf space in the British crisp aisle. Several of the names below are household brands in their own right and are rarely thought of as Walkers products at all, which is exactly why the ownership question gets asked so often.

Brands owned by KP Snacks

KP Snacks is the other major force in British crisps and bagged snacks. Its portfolio leans towards the strongly seasoned, ridge cut and novelty ends of the market, and it owns several of the brands people most associate with a corner shop or a pub bar.

Regional and Irish brands

Not every crisp brand is a national one. Ireland has its own separate crisp culture with brands that barely register on British shelves, and several English, Welsh and Scottish producers have stayed deliberately regional, selling through farm shops, pubs and independents rather than the big supermarkets.

Own-brand and supermarket crisps

Supermarket own-brand crisps are frequently made in the same factories as the branded equivalents, and the value ranges in particular are where the biggest price gaps in the whole category sit. They are worth tracking precisely because the price per bag can be a fraction of the branded alternative.

Discontinued and revived brands

British crisp brands rarely die cleanly. Names get pulled from national distribution, survive in a single region or a single retailer, then reappear years later as a limited run or a permanent revival. The brands below have all been off shelves at some point, so treat availability as a moving target and check before you go hunting.

Crisp brand questions, answered

How many crisp brands are there in the UK?

We currently track 176 crisp and snack brands sold in the UK, which is the number listed in the A to Z above. There is no single official figure, and the honest answer is that it depends where you draw the line. Count only brands with national supermarket distribution and the number drops to a few dozen. Count every regional producer, farm shop label, imported brand and supermarket own-brand range and it climbs well past two hundred. Our directory sits at the inclusive end, because a brand being small or regional is usually the reason someone is searching for it in the first place.

Who owns the most crisp brands in the UK?

Two companies dominate. PepsiCo, through Walkers, owns the single largest group of major brands, including Walkers itself along with Quavers, Wotsits, Monster Munch, French Fries and Doritos. KP Snacks owns the other big cluster, covering Hula Hoops, McCoy's, Skips, Space Raiders, Discos, Nik Naks and Brannigans among others. Between them these two groups account for most of the branded crisps in a typical British supermarket aisle. A great many shoppers are surprised to learn that Monster Munch is a Walkers product, or that Hula Hoops and McCoy's share an owner, which is why the ownership question is one of the most searched things about crisps at all.

Which crisp brands have been discontinued?

British crisp brands are rarely discontinued cleanly. The usual pattern is that a brand loses national distribution, survives for a while in one region or through a single retailer, then either fades out quietly or returns years later as a limited edition or a permanent revival. Because of that, any fixed list of discontinued brands goes out of date quickly. The discontinued and revived section above covers the names that have genuinely been off shelves at some point, but treat availability as a moving target and check current stock before assuming a brand has gone for good.

Which crisp brands are vegan?

More than most people expect. Plain ready salted crisps are very often vegan, and so are a good number of salt and vinegar varieties, because neither needs dairy or meat derived flavouring. The catch is that cheese and onion, prawn cocktail, roast chicken and most meat flavours usually are not, since they typically contain milk powder or animal derived flavourings even when no actual meat is involved. Vegan status also varies between flavours within the same brand and can change when a recipe is reformulated, so the packet is the only reliable source. We flag suitability on individual reviews where the manufacturer states it, and there is a dedicated vegan crisps category if you want to browse only those.

Which crisp brands are made in Britain?

A large proportion of the crisps sold here are also made here, including the biggest sellers. Walkers has long standing British manufacturing, and KP Snacks likewise produces much of its range domestically. Beyond the two giants there is a substantial tier of regional British producers, covered in the regional section above, who make a point of British potatoes and single site production. The main exceptions are imported brands, most obviously American and Mexican names such as Takis, which are made abroad and brought in. If British production matters to you, the packet will normally say so explicitly, because producers who can claim it tend to advertise it.

What is the difference between a crisp brand and a crisp range?

It is a distinction worth understanding when browsing this directory. A brand is the name the product is sold under, such as Walkers or KP. A range is a family of products within a brand, such as Walkers Max or Walkers Sensations, which have their own identity, their own flavours and often their own packaging, but sit under a parent brand. We list the larger ranges separately in the A to Z, because people search for them by name and expect to find them as a distinct thing rather than buried inside the parent brand.

How to use this directory

Every brand name above is a link through to the crisps we have reviewed under that brand, with our own rating out of ten on each review. If you are trying to work out what to buy, the brand pages are the useful entry point, because they let you compare flavours within a range rather than across the whole market.

If you are here for a specific piece of information rather than to browse, the grouped sections are usually faster than the A to Z. Ownership questions are answered in the two corporate sections, availability questions in the discontinued and revived section, and questions about smaller producers in the regional section. Prices and availability change constantly, so treat the reviews as a guide to what a bag is actually like rather than a live price list.