Pretzel

Pretzel is a snack brand specialising in pretzel-based products and savoury snacks. The brand offers an alternative to traditional crisps by focusing on the pretzel format, which provides a different texture and eating experience from standard potato crisps.The brand produces pretzels and pretzel-based snacks in various flavours and styles. Their range typically includes salted varieties and flavoured options designed to compete within the broader savoury snacking category. Pretzels offer consumers a different crunch and shape compared to conventional crisp formats, appealing to those seeking variety in their snack choices.