Kettle Chips is going festive and French for Christmas 2026 with a new limited-edition Beef Bourguignon & Winter Herbs flavour, developed with TV chef and author Rachel Khoo. It lands in Sainsbury’s and Ocado from 23 September 2026, Morrisons from 1 October, and Co-op from 11 November, in a 130g sharing bag at £2.65 RRP with a £1.65 promotional price at launch. It is HFSS-compliant, so it will not be affected by the placement restrictions that keep some crisps off end-of-aisle displays. Full ingredient and allergen information has not been published yet, so treat anything beyond the facts below as unconfirmed until the pack is on shelves.
What is Kettle Chips Beef Bourguignon & Winter Herbs
The new flavour takes the classic French stew as its inspiration: slow-cooked Aberdeen Angus and Ribeye beef, mushroom, tomato and red wine, brought together with a mix of winter herbs including thyme, rosemary, bay leaf and parsley. Kettle describes it as an “alpine twist” on a comforting French classic, and trade press coverage confirms it is made with natural flavourings rather than artificial ones, in keeping with Kettle’s usual positioning.
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Key facts confirmed so far:
- Pack size: 130g sharing bag
- RRP: £2.65, with a £1.65 promotional price at launch
- HFSS status: fully compliant
- Flavour profile: beef, mushroom, tomato and red wine, with thyme, rosemary, bay leaf and parsley
- Made with natural flavourings, no artificial ingredients mentioned in trade coverage
What is not yet confirmed: the full ingredients list, allergen advice, and whether it is suitable for vegetarians or vegans. Kettle’s own Kettle Chips range includes both vegetarian and non-vegetarian flavours, so do not assume either way until the pack lists it. We will update this once the full label is available.
The Rachel Khoo collaboration, now in its third year
This is not a one-off tie-in. Rachel Khoo, the chef, author and TV presenter known for her time cooking in Paris, has worked with Kettle Chips since 2024, and the partnership now includes the Kettle Khoo Academy, a mentoring programme for aspiring female food entrepreneurs. Previous flavours from the collaboration include:
- Honey Dijon Mustard, a sweet and tangy flavour built around Dijon mustard mellowed with honey
- Brie & Caramelised Onion, pairing creamy brie with umami-rich caramelised onions
Both of those launched in 2025 at Waitrose and Morrisons, at the same 130g pack size and £2.65 RRP as the new Beef Bourguignon flavour, and were promoted as gluten-free with no artificial ingredients. Beef Bourguignon & Winter Herbs follows the same broad positioning, though as above, we would rather point you to the pack than assume the gluten-free claim carries over automatically to a beef-based recipe.
What HFSS compliance actually means here
Being HFSS-compliant (not high in fat, salt or sugar under the UK’s nutrient profiling rules) matters more than it might seem for a festive crisp. Since October 2022, HFSS products in England have faced restrictions on prominent store placement, such as checkout aisles and the ends of gondola runs, along with limits on multibuy promotions like “3 for 2”. A flavour that clears the HFSS bar is free of those restrictions, which is part of why brands increasingly design festive limited editions to sit inside the threshold rather than outside it. Practically, it means Kettle Chips Beef Bourguignon & Winter Herbs can be given prominent seasonal display space and can be featured in the kind of price promotions that HFSS crisps are barred from, which is likely a factor in why it is launching at £1.65 against a £2.65 RRP rather than at full price.
Where it fits in this year’s wider festive crisp lineup
Kettle is not the only brand refreshing its Christmas range for 2026. Walkers, Doritos and Co-op have all announced their own festive limited editions this season, and the pattern across most of them is the same: familiar, recognisable flavours dressed up for the season, rather than genuinely experimental new combinations. Beef Bourguignon & Winter Herbs fits that pattern too, built around a dish most UK shoppers already know, rather than an unfamiliar flavour concept. If you want a fuller sense of how Kettle’s range sits alongside its rivals, our complete guide to Kettle Chips flavours covers the full current line-up, and you can browse the wider Kettle Chips range to see what else the brand currently has in bags.
Where and when to buy it
The rollout is staggered across retailers rather than landing everywhere at once, which is worth knowing if you are hunting for it in a specific shop:
- Sainsbury’s: from 23 September 2026
- Ocado: from 23 September 2026
- Morrisons: from 1 October 2026
- Co-op: from 11 November 2026
- Availability across all of the above: through to the end of December 2026
As of publication, it had not yet appeared as a listing on Amazon UK, which is not unusual for a crisp that has not reached supermarket shelves yet. If you want to search for Kettle Chips Beef Bourguignon on Amazon UK, it is worth checking back from late September onwards as retailers and marketplace sellers typically catch up within a few weeks of a supermarket launch.
How it compares to other Kettle Chips beef flavours
Beef Bourguignon & Winter Herbs is not the first time Kettle has gone down the beef route. The brand already sells an Asian Chilli Beef ridge-cut crisp and has previously run a Steakhouse Barbecue flavour, so there is a track record of beef-inspired crisps working within the range. What makes this one different is the festive framing and the specific tie to a named dish and a named chef, rather than a more generic “beef” flavour descriptor.
If you already know you like Kettle’s usual style but want to try something while you wait for the festive flavour to land, a few points of comparison worth trying are:
- Kettle Chips Sea Salt & Crushed Black Peppercorns, one of the brand’s most consistently popular savoury flavours
- Kettle Chips Mature Cheddar & Red Onion, a good benchmark for how Kettle balances a strong savoury flavour against the thickness of the cut
Both give a reasonable sense of the brand’s house style, thick-cut, kettle-cooked crisps with a pronounced crunch, before the new festive flavour arrives.
Is it worth seeking out
On flavour concept alone, this is one of the more interesting festive crisp launches of the season. Most Christmas crisp flavours lean on familiar roast dinner or party-food references, turkey, pigs in blankets, prawn cocktail, and there is nothing wrong with that, but it does mean the category can feel repetitive by the time you have seen the fifth “festive roast” flavour announced in a month. Building a crisp around a specific, named dish, with a specific chef attached to explain the thinking, is a slightly different approach, and the ingredient list, beef, mushroom, tomato, red wine and a defined set of herbs, at least sounds like it was built to taste like the dish it references rather than just borrowing the name.
Whether it delivers on that in practice will depend on execution, which is not something trade press coverage or a manufacturer announcement can tell you. Once it is on shelves from 23 September, that is the point at which a proper taste verdict becomes possible, and we would treat any claims about flavour accuracy made before then, including our own read of the press description above, as an expectation rather than a review.
Summary
Kettle Chips Beef Bourguignon & Winter Herbs is a new limited-edition festive flavour developed with Rachel Khoo, in a 130g bag at £2.65 RRP (£1.65 promotional price), landing at Sainsbury’s and Ocado from 23 September 2026, Morrisons from 1 October, and Co-op from 11 November, all running through to the end of December. It is HFSS-compliant and made with natural flavourings, but the full ingredients and allergen panel, including vegetarian and vegan status, had not been published at the time of writing. We would treat those specifics as unconfirmed until the pack is actually on shelves, and will update this post once it is.
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When does Kettle Chips Beef Bourguignon and Winter Herbs go on sale?
It launches at Sainsbury’s and Ocado on 23 September 2026, followed by Morrisons on 1 October and Co-op on 11 November 2026, with availability running through to the end of December.
How much does it cost?
The RRP is £2.65 for a 130g sharing bag, with a promotional price of £1.65 at launch.
Is Kettle Chips Beef Bourguignon and Winter Herbs suitable for vegetarians?
This has not been confirmed yet. Full ingredients and allergen information had not been published at the time of writing, so it is best to check the pack rather than assume either way.
Who is Rachel Khoo and why is she involved?
Rachel Khoo is a chef, author and TV presenter known for her time cooking in Paris. She has partnered with Kettle Chips since 2024 on a series of flavours, including Honey Dijon Mustard and Brie and Caramelised Onion, and the collaboration also runs the Kettle Khoo Academy, a mentoring programme for aspiring female food entrepreneurs.
Is it HFSS compliant?
Yes, Kettle Chips Beef Bourguignon and Winter Herbs is fully compliant with HFSS (high in fat, salt or sugar) rules, so it will not be subject to the promotional and placement restrictions that apply to some other crisps.
Can I buy it on Amazon UK?
Not yet confirmed as of publication. It had not appeared as a listing on Amazon UK ahead of its supermarket launch, which is typical for a crisp that has not yet reached shelves. Check back from late September once it has landed at Sainsbury’s and Ocado.
