TL;DR: Walkers has teamed up with Marvel Studios for an Avengers Doomsday on pack promotion running from 1 September to 31 December 2026. It covers a wide range of PepsiCo snack packs including Wotsits, Quavers, Monster Munch and Walkers Squares, plus a new limited edition Wotsits Bag of Bones Really Cheesy sharing bag. Shoppers scan a QR code on pack, register with Walkers’ JOY platform, and enter to win prizes including two family holidays to Tokyo, Vue cinema tickets, and Marvel merchandise. If you are already buying these snacks, it costs nothing extra to enter, so it is worth knowing which packs qualify before you next do a snack shop.
Walkers has confirmed a new on pack promotion tied to the upcoming Marvel film Avengers: Doomsday, running across several of its best known snack brands from 1 September through to 31 December 2026. The tie-in spans grocery, impulse and wholesale channels, meaning you should find promotional packs in supermarkets, corner shops and via wholesalers alike, not just one type of retailer.
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Unlike a straightforward price promotion, this is a prize draw style campaign built around Walkers’ JOY loyalty platform, PepsiCo’s own promotions and rewards app. Shoppers buy a participating pack, find a code on the packaging, then register or sign in to JOY to enter that code for a chance to win.
Which packs are included
According to Walkers and PepsiCo, the following products carry the Avengers Doomsday promotion:
- Wotsits Cheese (6 pack and 12 pack formats)
- Wotsits Crunchy (140g)
- Wotsits Crunchy Meaty (115g)
- Wotsits Bag of Bones Really Cheesy (120g sharing bag) – a limited edition pack created for this promotion
- Quavers Cheese (6 pack)
- Quavers Red Leicester (6 pack)
- Monster Munch Pickled Onion (6 pack)
- Monster Munch Roast Beef (6 pack)
- Monster Munch Giants (85g variants)
- Walkers Squares Salt & Vinegar (6 pack)
That is a genuinely wide spread across some of the most recognisable snack brands in the UK, so there is a decent chance you already have a qualifying pack in your cupboard. If you want to stock up specifically to take part, Wotsits multipacks and Monster Munch multipack options are both widely available, and the same goes for Quavers multipack packs if cheese and onion style snacks are more your thing.
How to enter
The entry process follows a familiar on pack promotion format:
- Buy a participating pack from the list above
- Look for the QR code printed on the back of the pack
- Scan the code with your phone, which takes you to the JOY platform
- Register for a free JOY account, or sign in if you already have one
- Enter the on pack code to be included in the prize draw
- Keep hold of your pack and receipt, since these may be needed to verify a claim if you win
To register and enter, Walkers requires internet access, a valid email address, and a UK or Republic of Ireland bank account for prize payment purposes where relevant. Entrants must be 18 or over. As with any on pack promotion, it is worth reading the full terms and conditions on the JOY platform itself before entering, since exact eligibility rules and claim deadlines are set out there rather than on the pack.
What you can win
The promotion runs across several prize tiers, from a genuinely large headline prize down to smaller, higher frequency wins:
- Grand prize: two family holidays to Tokyo for four people, including flights, accommodation, activities and additional spending money
- Second tier: 466 Hasbro Marvel merchandise prizes
- Third tier: 2,440 pairs of Vue cinema ticket codes, awarded hourly throughout the promotional period
- Fourth tier: 1,464 Walkers branded merchandise prizes
- A wrap up prize draw of £250 at the end of the promotion
The hourly cinema ticket prizes in particular mean there are a large number of smaller wins available throughout the four month run, rather than everything being weighted towards one unlikely grand prize. If cinema trips are more your speed than a Tokyo holiday, the sheer volume of ticket codes on offer makes this one of the more generous snack based promotions running in the UK at the moment.
Why Walkers is doing this now
Marvel’s Avengers: Doomsday is one of the most anticipated film releases on the calendar, and pairing a major snack brand with a blockbuster tie-in is a well established marketing playbook, both for driving sales volume during the promotional window and for generating shelf visibility through new limited edition packaging like the Wotsits Bag of Bones Really Cheesy bag. For shoppers, the practical upshot is that familiar multipacks you might already be buying now double as competition entries at no extra cost, and the limited edition Wotsits pack gives completists something new to look out for while it lasts.
If you already stock up on Walkers Squares or other Walkers snack multipacks for lunchboxes or the school run, there is no real reason not to check the pack for a code next time, given entry costs nothing beyond the price of the snack you were buying anyway.
Monster Munch and Wotsits both have their own long running flavour histories, and if you want the full background on how either brand ended up as a promotional partner of this size, our Monster Munch every flavour ranked guide and our full range of Walkers crisps and snacks are both worth a browse alongside this promotion.
Timing and where to find promotional packs
The promotion is live now and runs until 31 December 2026, giving a fairly long window to pick up qualifying packs. Because it spans grocery, impulse and wholesale channels, promotional stock should be widely available across supermarkets, convenience stores and independent retailers, though as with any limited run promotional packaging, availability of the specific Wotsits Bag of Bones Really Cheesy pack may vary by store and could sell out locally before the promotion ends in December.
A few practical tips if you want to make the most of it:
- Check multiple pack formats within a brand, since not every size or flavour within a range is necessarily included
- Register your JOY account in advance so you are ready to enter the moment you find a code, rather than creating an account under time pressure
- Keep receipts until the promotion closes, in case you need to verify a purchase for a prize claim
- If you are buying in bulk for a family or shared household, spreading entries across the different qualifying brands increases your total number of entries rather than relying on one product alone
Closing summary
Walkers’ Avengers Doomsday promotion runs until 31 December 2026 across Wotsits, Quavers, Monster Munch and Walkers Squares packs, entered via a QR code and the JOY platform. Prizes range from two family holidays to Tokyo down to thousands of Vue cinema ticket codes and Marvel merchandise, so there is a realistic chance of winning something even without the headline prize. If you are due a snack shop anyway, it costs nothing extra to check for the code and enter, and it is a good excuse to try the new limited edition Wotsits Bag of Bones sharing bag while it is around.
How long does the Walkers Avengers Doomsday promotion run?
The promotion runs from 1 September to 31 December 2026 across grocery, impulse and wholesale channels in the UK.
Which Walkers products are included in the Avengers Doomsday promotion?
Qualifying packs include Wotsits Cheese, Wotsits Crunchy, Wotsits Crunchy Meaty, the limited edition Wotsits Bag of Bones Really Cheesy, Quavers Cheese, Quavers Red Leicester, Monster Munch Pickled Onion, Monster Munch Roast Beef, Monster Munch Giants, and Walkers Squares Salt & Vinegar.
How do I enter the Walkers Avengers Doomsday competition?
Buy a participating pack, scan the QR code on the back, register or sign in to Walkers JOY platform, then enter the on pack code to be included in the prize draw.
What can you win in the Walkers Avengers Doomsday promotion?
Prizes include two family holidays to Tokyo for four, 466 Hasbro Marvel merchandise prizes, 2,440 pairs of Vue cinema ticket codes awarded hourly, 1,464 Walkers branded merchandise prizes, and a £250 wrap up prize draw.
Do I need to pay anything extra to enter?
No. Entry is included with the purchase of a participating pack. You do need a free JOY account, internet access, a valid email address, and to be 18 or over to enter.
Is the Wotsits Bag of Bones Really Cheesy pack a permanent product?
No, it is a limited edition sharing bag created specifically for the Avengers Doomsday promotion, so availability may be more limited than Walkers standard Wotsits range.
