Walkers’ Do Us A Flavour competition is down to its final two, and for once “vote for your favourite” actually means buy a bag. Salt & Pepper Chicken and Grilled Cheese & Chilli Jam are both on shelves now, and whichever one sells more by Friday 30 November 2026 wins a permanent place in the Walkers lineup, plus its creator a share of sales worth up to £500,000.
If you have not seen the ad break yet, here is the short version. Walkers ran an eight month competition asking the public to invent a new crisp flavour, taking submissions through TikTok, whittling them down through public voting and expert judging, then putting the final two through a televised bake off. It has landed on two very different ideas, and now the actual decision is being handed back to shoppers, one bag at a time.
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What are the two finalist flavours
Salt & Pepper Chicken was created by Lydia Houghton, a 54 year old supply teacher from Malmesbury in Wiltshire. She has said the flavour was inspired by her regular Chinese and Asian takeaway orders, and Walkers describes it as crispy chicken with the unmistakable punch of salty, peppery spice. It is the more familiar of the two, closer in spirit to existing Sensations style flavours, and probably the safer bet for anyone who wants a savoury, moreish crisp without much of a learning curve.
Grilled Cheese & Chilli Jam comes from Becky Dibble, a 26 year old café worker from Oswestry in Shropshire. Walkers describes it as golden halloumi bites dipped in sticky chilli jam, aiming for a balance of savoury, sweet and a little bit of heat. It is the more adventurous flavour of the two, and the kind of thing that tends to either become a cult favourite or vanish quietly after the vote closes.
How the voting actually works
There is no app to download and no code to scan. Walkers is treating sales as the vote, so every bag bought between now and the closing date counts towards that flavour’s tally. Whichever flavour has sold the most by Friday 30 November 2026 wins outright, gets a permanent spot in the Walkers range alongside long runners like Cheese & Onion and Prawn Cocktail, and its creator receives a share of sales worth up to £500,000.
That structure matters if you are trying to decide whether to bother trying both. There is no downside to picking a favourite early since your purchases directly count, but if you genuinely cannot choose, buying both at least means you are covered either way and you get to compare them properly before the result comes in.
Both flavours are rolling out nationwide now in a few different formats, so availability should not be the limiting factor:
- Grab bags for on the go
- 6-packs for the cupboard
- Price marked packs (PMPs) for convenience stores and independents
You should find them at most major UK supermarkets and convenience retailers, with wide availability reported across the grocery trade press as part of the national rollout.
Is this the first time Walkers has done this
Do Us A Flavour has history. Past UK runs have produced flavours that genuinely made it onto shelves for good, which is exactly why this one is worth paying attention to rather than dismissing as a one series marketing gimmick. If a flavour wins here, it is not a limited run, it becomes a permanent fixture, which is a bigger deal than most crisp competitions bother promising.
Where to buy both flavours
Both Salt & Pepper Chicken and Grilled Cheese & Chilli Jam are stocked nationwide, and both are also turning up in Walkers multipack bundles alongside the regular range. If you want to try the full current Walkers lineup while these two are still novel, a Walkers Sensations variety box is a decent way to taste around the rest of the range at the same time.
For anyone stocking up for an office or a bigger household, buying in bulk from the outset tends to work out cheaper than picking up single grab bags as you go, and it means you have got a stash to compare both finalists side by side rather than relying on memory between shopping trips.
The bottom line
Two crisps, one vote by till receipt, and a closing date of 30 November 2026. If you want a say in which one becomes a permanent Walkers flavour, the only thing that counts is which bag you actually buy. For the full history of every flavour Walkers has ever run, our complete guide to Walkers crisps has the full rundown.
When does Walkers Do Us A Flavour 2026 voting close
Voting closes on Friday 30 November 2026. Sales up to that date decide which flavour wins.
How do you actually vote in Walkers Do Us A Flavour
You vote by buying a bag. Walkers counts sales of each finalist flavour, and whichever one sells the most by the closing date wins. There is no app or code involved.
What are the two finalist flavours in Walkers Do Us A Flavour 2026
The two finalists are Salt & Pepper Chicken, created by Lydia Houghton, and Grilled Cheese & Chilli Jam, created by Becky Dibble.
What does the winner of Walkers Do Us A Flavour get
The winning flavour becomes a permanent addition to the Walkers range, and its creator receives a share of sales worth up to £500,000.
Where can I buy the Do Us A Flavour finalists
Both flavours are rolling out nationwide in grab bags, 6-packs and price marked packs, and are available at most major UK supermarkets and convenience retailers.
Has a Walkers Do Us A Flavour winner ever become permanent before
Yes, past UK runs of the competition have produced flavours that went on to join the permanent Walkers range rather than staying as a limited edition.
