Walkers has just launched Gold, a brand new premium crisps sub-range aimed squarely at Kettle Chips and Tyrrells, and it is currently only available at Ocado while the rest of the country waits until mid October. Here is what is confirmed about the three flavours, the pricing, and when you will actually be able to get hold of them wherever you shop.
What is Walkers Gold?
Walkers Gold is a new premium line sitting above the standard Walkers and Walkers Sensations ranges, positioned to compete directly with the likes of Kettle Chips and Tyrrells rather than sitting alongside Walkers’ usual everyday crisps. The crisps are described as slow cooked, with a thinner, more rustic texture than a standard Walkers crisp, and the packaging and pricing reflect that premium positioning too.
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Three flavours have launched:
- Sea Salt & Olive Oil
- Somerset Mature Cheddar & Onion
- Black Truffle
All three come in 140g sharing bags, which is the same format most premium crisp brands use for this kind of occasion snacking rather than a standard single-serve bag.
Wayne Newton, senior marketing director at Walkers Snacks, said the range is “designed for those moments when you want to make snacking feel a little more special”, describing Walkers Gold as “the perfect occasion crisp”. That framing, alongside the timing of the launch, points squarely at the run up to Christmas and New Year entertaining season as the target market.
Where can you buy Walkers Gold right now?
This is the bit that catches people out: Walkers Gold has launched as an Ocado exclusive first. As of the end of September 2026, if you want to try it, Ocado is currently the only place stocking it.
- Ocado exclusive launch price: Ā£2.00 per 140g bag
- Nationwide rollout: from 12 October 2026, at other UK supermarkets
- Nationwide RRP: Ā£1.50 per 140g bag
That Ā£2.00 to Ā£1.50 pricing gap is worth flagging. Ocado shoppers get first access but pay a premium for it, while everyone else waits a couple of weeks but pays 50p less per bag once it lands more widely. If you are not in a rush, waiting for the wider rollout is the better value option.
There is no dedicated Amazon UK listing for any of the three Walkers Gold flavours yet, which is not surprising for an Ocado exclusive in its first week on shelves. In the meantime, you can:
- Browse Walkers crisps generally on Amazon UK while you wait for Gold specifically to appear
- Search for premium sharing crisps if you want to compare against the competition Walkers Gold is chasing
- Look at truffle flavour crisps if the Black Truffle flavour is what caught your eye
We will update this post with direct product links the moment any of the three flavours gets its own Amazon UK listing.
The three Walkers Gold flavours in detail
Sea Salt & Olive Oil
The simplest of the three on paper, Sea Salt & Olive Oil is the flavour most likely to appeal if you want to judge the crisp itself rather than a bold seasoning. Olive oil cooked crisps have become a genuine sub-category of their own over the last few years (M&S and several premium brands already do a version), so Walkers is entering an established space here rather than inventing a new one.
Somerset Mature Cheddar & Onion
A more traditional pairing, but leaning on a specific, named cheddar rather than generic “cheese and onion” seasoning. Naming the region (Somerset) and the cheese style (mature cheddar) is a classic premium positioning move, the same trick Kettle Chips and Tyrrells both use heavily across their own ranges, so it fits the “rival to Kettle Chips and Tyrrells” framing well.
Black Truffle
The flavour most likely to get attention, and the clearest signal that this range is not aimed at everyday snacking. Truffle flavoured crisps already exist from other premium brands, and you can browse black truffle flavour snacks already on Amazon UK if you want to try the flavour profile now rather than waiting. It is a genuinely unusual flavour for Walkers to put its name on, and it is the one flavour here you are unlikely to find anywhere in the standard Walkers range.
For comparison, if truffle and other unusual premium flavours are your thing generally, our complete guide to Kettle Chips flavours is worth a read, since Kettle Chips has been playing in this space for a lot longer than Walkers has.
Why this launch matters
Walkers is by far the biggest crisp brand in the UK, and it rarely launches an entirely new sub-brand rather than just adding a flavour to an existing range. A dedicated premium tier, with its own name, its own pack design and a price point roughly double a standard Walkers sharing bag, is a bigger commitment than a seasonal flavour tie-in.
A few things stand out about the strategy here:
- Timing: launching in late September with a full nationwide rollout by mid October puts Walkers Gold on shelves well ahead of the Christmas entertaining season, which is clearly the main target
- Retailer exclusivity: giving Ocado first access for roughly two weeks is a fairly common tactic for building buzz around a launch before the wider rollout, rather than a sign the product will stay Ocado only long term
- Price positioning: at Ā£1.50 to Ā£2.00 for 140g, Walkers Gold sits below the typical Kettle Chips or Tyrrells price point but well above a standard Walkers sharing bag, splitting the difference rather than matching either end exactly
- Flavour choice: two relatively safe, broadly appealing flavours (Sea Salt & Olive Oil, Somerset Cheddar & Onion) alongside one genuinely premium, slightly bolder flavour (Black Truffle) is a sensible way to hedge a new range across different shopper appetites
If you want the background on how Walkers got to be the dominant force it is in UK crisps, our piece on who owns Walkers crisps covers the ownership story, and it helps explain why the brand has the resources to launch and market an entirely new sub-range like this.
How Walkers Gold compares to Kettle Chips and Tyrrells
Since Walkers itself is framing this range as a rival to Kettle Chips and Tyrrells, it is worth a direct comparison on the basics:
- Pack size: Walkers Gold’s 140g matches the standard premium sharing bag size used by both Kettle Chips and Tyrrells, so no surprises there
- Price: at Ā£1.50 RRP nationwide, Walkers Gold is positioned slightly below where Kettle Chips and Tyrrells sharing bags typically sit, which suggests Walkers is trying to undercut on price while still claiming premium status
- Cooking style: “slow cooked” and “thinner, rustic texture” are both descriptions that echo how Kettle Chips and Tyrrells describe their own cooking processes, so Walkers appears to be matching the production story as well as the price point
- Brand trust: this is arguably Walkers’ biggest advantage over both established premium rivals, most UK shoppers already trust and buy Walkers regularly, which is not something either Kettle Chips or Tyrrells can claim to the same degree
Whether that combination is enough to actually take shelf space from the established premium players remains to be seen, but it is a serious enough launch that it is worth watching rather than dismissing as just another flavour variant. If you want to compare directly, Tyrrells and other premium hand cooked crisps on Amazon UK are a good side by side while Walkers Gold finishes its rollout.
Should you try Walkers Gold?
If you are curious and shop with Ocado already, there is no reason to wait, all three flavours are available now at Ā£2.00 per bag. If you do not shop with Ocado, or you would rather pay the lower nationwide price, holding off until 12 October makes more financial sense, the flavours are not going anywhere in the meantime.
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What flavours does Walkers Gold come in?
Walkers Gold launched with three flavours: Sea Salt & Olive Oil, Somerset Mature Cheddar & Onion, and Black Truffle, all in 140g sharing bags.
Where can I buy Walkers Gold crisps?
Walkers Gold launched as an Ocado exclusive in late September 2026 at Ā£2.00 per bag. It rolls out to other UK supermarkets nationwide from 12 October 2026 at an RRP of Ā£1.50 per bag.
Is Walkers Gold available on Amazon UK?
Not yet as of late September 2026. It launched as an Ocado exclusive, so a dedicated Amazon UK listing may take some time to appear. We will update this post once one does.
How much does Walkers Gold cost?
Ā£2.00 per 140g bag at Ocado during the exclusive launch period, dropping to an RRP of Ā£1.50 per 140g bag once it rolls out to other supermarkets from 12 October 2026.
Is Walkers Gold meant to compete with Kettle Chips and Tyrrells?
Yes, Walkers has positioned the range explicitly as a rival to both established premium crisp brands, matching their typical pack size and cooking style while pricing slightly below their usual RRP.
Are Walkers Gold crisps vegetarian or vegan?
This has not been confirmed yet from a verified source. We will add confirmed ingredients and allergen information for all three flavours once we can check them against pack or manufacturer data.
