Doritos has launched a protein range in the UK, and it is not just a marketing sticker slapped on the usual bag. Doritos Protein comes in two flavours, Sweet Chilli Chipotle and Sizzling Steak, and swaps the usual fried tortilla chip for a popped one made from soya, lentils and corn, carrying 10g of protein and 30% less fat than a regular bag.
This one launched in September 2026, so it is genuinely new, and we have not had a chance to taste test it yet ourselves. What follows is everything confirmed by PepsiCo and the trade press so far, not a review, and we will update this once we have got hold of both flavours properly.
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What is actually in the bag
The headline change is how these are made. Regular Doritos are fried corn tortilla chips. Doritos Protein is described as “popped” rather than fried, and the ingredient base shifts to a mix of soya, lentils and corn rather than corn alone. That combination is what gets the protein count up to 10g per bag while cutting fat by 30% compared with a standard Doritos bag, and PepsiCo is also flagging the range as high in fibre.
The range is also positioned as non-HFSS, meaning it falls outside the high fat, salt and sugar rules that restrict where and how less healthy snacks can be promoted in UK shops. That matters commercially since it opens up meal deal slots and prominent shelf positions that a standard bag of Doritos would not qualify for.
The two flavours
- Sweet Chilli Chipotle — a sweet and spicy combination that fits the “swicy” trend PepsiCo has been chasing across its snack ranges this year
- Sizzling Steak — a meatier, savoury option aimed at the same daytime snacking occasion, more in line with jerky or biltong style flavour profiles than a typical crisp
Both come in 48g single-serve bags at £2 RRP, which is a smaller portion and a higher unit price than a standard sharing bag of Doritos, in line with how most protein snack lines are priced against their non-protein equivalents.
Where to buy Doritos Protein
Doritos Protein is rolling out through grocery stores, impulse and convenience retailers, and wholesale channels, with PepsiCo also confirming it will feature in meal deal offerings at multiple retailers. Given how fresh the launch is, individual retailer listings and Amazon stock for Doritos Protein may take a few weeks to fully catch up, so if you cannot find it on shelf yet it is worth checking back rather than assuming it has sold out.
If you specifically want the Sweet Chilli Chipotle bags or the Sizzling Steak flavour, searching by the full flavour name tends to get better results than just searching “Doritos Protein” while listings are still being added.
Why Doritos launched a protein range now
This is not Doritos or PepsiCo acting alone. High protein snacking has been one of the biggest trends across UK grocery for the past couple of years, driven partly by GLP-1 medication use changing how people snack, and partly by a broader shift towards protein as a everyday health marker rather than something only gym goers track. PepsiCo’s own research puts around 20% of British consumers on a high protein diet, with 49% expecting high protein options to be available across food categories generally, not just supplements and shakes.
Younger shoppers in particular are driving demand for “swicy” flavours (sweet and spicy combined) and meatier, savoury profiles for snacking outside of mealtimes, which lines up closely with the two flavours Doritos picked to launch with rather than a safer cheese or plain salted option.
How it compares to a normal bag of Doritos
If you are trying to work out whether this is worth the higher price per gram compared with a standard bag, the trade off is straightforward: less fat, more protein and more fibre, in exchange for a smaller portion size and a higher unit cost. It is not marketed as a replacement for your usual Doritos multipack, more as a separate, smaller format aimed at a specific snacking occasion, similar to how protein versions of other snack categories tend to sit alongside rather than replace the original.
For a wider look at how Doritos flavours stack up generally, our guide to the UK’s favourite crisp flavours covers where the brand sits against the rest of the market, and if Sizzling Steak sounds like your kind of heat, our best spicy crisps in the UK ranking is worth a look too.
The bottom line
Doritos Protein is a real, confirmed launch, not a rumour: two flavours, 48g bags, £2 RRP, 10g protein and 30% less fat than a standard bag, made from soya, lentils and corn and popped rather than fried. It is brand new as of September 2026, so stock and reviews are both still catching up, but if you are tracking the high protein snacking trend this is one of the bigger names to join it so far.
What flavours does Doritos Protein come in
Doritos Protein launched with two flavours: Sweet Chilli Chipotle and Sizzling Steak.
How much protein is in a bag of Doritos Protein
Each 48g bag contains 10g of protein, alongside 30% less fat than a regular bag of Doritos and a higher fibre content.
What is Doritos Protein made from
Doritos Protein is made from a mix of soya, lentils and corn, and the chips are popped rather than fried, unlike standard Doritos.
How much does Doritos Protein cost
Doritos Protein has an RRP of £2 for a 48g single-serve bag.
Is Doritos Protein classed as non-HFSS
Yes, Doritos Protein is positioned as a non-HFSS (high fat, salt, sugar) product, which affects where it can be promoted and displayed in UK shops.
Where can I buy Doritos Protein in the UK
It is rolling out through grocery stores, convenience retailers, wholesale channels and meal deal offerings at multiple UK retailers, with online stock still catching up given the recent launch.
