Marmite Crisps: Are They Discontinued?

Marmite crisps are still available in the UK. Walkers discontinued their Marmite flavour in early 2024 after over 20 years, but Tayto Group launched a branded Marmite Crisps range in February 2024 to replace them. You can also find Cheese and Marmite Puffs and Marmite Tortillas from the same range.

Walkers Marmite crisps had a loyal following for over two decades. When Walkers confirmed they were cutting the flavour in January 2024, the reaction online was predictably furious. Crisp fans who could not imagine life without a packet of Marmite Walkers found out within weeks that they would not have to. Unilever, who own the Marmite brand, moved quickly. Tayto Group had a replacement on shelves by February 2024, and the new Marmite Crisps were described as featuring a more intense flavour than the Walkers version.

Here is the full picture on Marmite crisps in 2025 and 2026: what happened, what is available now, and where to buy them.

What Happened to Walkers Marmite Crisps?

The discontinuation

Walkers confirmed in January 2024 that Marmite flavour would be discontinued. The announcement came alongside the axing of Worcester Sauce, another long-running flavour with a devoted following. Walkers’ statement read: “We are very sorry to disappoint fans of Marmite flavour Walkers crisps with this news. We know many crisp lovers will hate to see this Walkers flavour go. This change will enable us to focus our efforts on making more of the flavours crisp fans love the most.”

This was a familiar approach. It mirrors what PepsiCo did with Smiths Snaps in 2025: cutting distinctive but lower-volume flavours to focus production on higher-selling lines. In Walkers’ case the lines being prioritised were the core range of Ready Salted, Cheese and Onion, Salt and Vinegar, and Prawn Cocktail.

How long had Walkers Marmite been around?

Walkers Marmite crisps had been available for over 20 years before the discontinuation. They were one of the more unusual mainstream crisp flavours in the UK: a savoury yeast extract flavour on a standard potato crisp. They were also vegan, which made them unusual in a market where many flavoured crisps contain dairy.

The fan reaction

The response on social media was significant. One shopper wrote directly to Walkers on X: “I can not believe it. First they got rid of my absolute favourite Worcester Sauce and now my other favourite Marmite. What is going on? Are you trying to lose your customers?” Another told Walkers they had ruined her Friday. A third shopper noted that Marmite crisps were the only thing their child would eat, who was reportedly sobbing on his bed at the news.

Marmite Crisps Now: The Tayto Range

Who makes Marmite crisps today

Unilever, who own the Marmite brand, moved to replace the Walkers version immediately. They licensed Marmite to Tayto Group, who produce the current branded Marmite Crisps range. Tayto Group are also the company behind Golden Wonder and a wide range of other UK snack brands.

What is in the range

The Tayto Marmite range launched in February 2024 and includes three products. Marmite Crisps are standard potato crisps in 6 x 25g multipacks at a recommended retail price of £2. Cheese and Marmite Puffs are corn-based snacks in 6 x 16.5g multipacks, aimed at people who want the Marmite flavour with a lighter format, or who are not fully committed Marmite fans. Marmite Tortillas are aimed at a younger audience and launched in April 2024 at a recommended retail price of £2.25 for 150g.

How does the Tayto version compare to Walkers

Early reviews of the Tayto Marmite Crisps described the flavour as more intense than the Walkers version. The Marmite aroma from the bag is stronger, and the seasoning is described as having more kick. Whether that is better or worse depends entirely on how committed a Marmite fan you are. Confirmed Marmite lovers tend to prefer the Tayto version. People who were on the fence with Walkers find the Tayto version more challenging.

The Cheese and Marmite Puffs are specifically designed for the uncertain middle ground: the Marmite flavour is present but tempered by the cheese element, which softens the yeast extract intensity.

Marmite Crisps: Dietary Information

Are Marmite crisps vegan?

Walkers Marmite crisps were vegan. For the current Tayto Marmite range, we recommend checking the packaging directly before purchasing, as Tayto produce multiple products with varying dietary status and specific ingredients for the Marmite range were not confirmed from manufacturer sources at the time of writing. The Cheese and Marmite Puffs in particular may contain dairy. Always check the packet.

Are Marmite crisps vegetarian?

Marmite itself is a yeast extract product and is vegetarian. The Walkers version was vegetarian. For the Tayto range, check the current packaging for confirmation as this can vary by product within the range.

Are Marmite crisps gluten free?

Standard Walkers Marmite crisps contained gluten via the Marmite seasoning, which included barley, wheat, oats, and rye. For the Tayto range, check current packaging as the gluten status may differ between the Marmite Crisps, the Puffs, and the Tortillas.

The Marmite Divide: A Brief History

Love it or hate it

Marmite’s entire marketing identity since 1996 has been built on the premise that nobody feels neutral about it. The “Love it or hate it” campaign is one of the most enduring advertising slogans in UK food history. Applying that to a crisp creates a product with an unusually polarised audience: people who love Marmite will seek it out specifically, while people who hate Marmite will avoid it entirely. There is very little casual consumption.

This is probably why Walkers eventually discontinued their version. Marmite crisps have a passionate fanbase but a limited ceiling on volume. Most crisp buyers choose on price and availability, and Marmite crisps require the buyer to actively want Marmite flavour, which is a smaller pool than those who want cheese and onion.

What Marmite actually is

Marmite is a thick, dark paste made from yeast extract, a byproduct of beer brewing. It was first produced commercially in Burton upon Trent in 1902. The name comes from the French word for a type of cooking pot, which was used as the logo from the beginning and still appears on every jar. Marmite is owned by Unilever. It is one of the most distinctive flavours in British food culture, sitting alongside Bovril and Worcestershire sauce as a very specifically British taste experience.

Also Worth Reading

Kettle Chips: The Complete Guide

Kettle Chips are hand-cooked potato crisps made in Norfolk using 100% British potatoes. They are the UK's leading premium hand-cooked crisp brand.…

11 min read Read article →

Where to Buy Marmite Crisps

In supermarkets

The Tayto Marmite Crisps range launched into Tesco, Asda, Sainsbury’s, Morrisons, Waitrose, and Co-op in 2024. Availability varies by store and the range has settled into mainstream distribution. The Cheese and Marmite Puffs and Tortillas may have slightly more limited distribution than the standard Marmite Crisps multipack.

Online

You can search for Marmite crisps on Amazon for the current Tayto range, including multipacks and bulk options. If you are hunting for old Walkers Marmite stock, search eBay for Walkers Marmite crisps though supply will be extremely limited and any remaining stock will be well past its best before date.

Other strongly flavoured crisps worth trying

If you are a Marmite fan who likes bold, savoury flavours, a few other options are worth exploring. Worcester Sauce Walkers were also discontinued in 2024 but the flavour profile sits in similar territory. Salt and Vinegar is the closest mainstream alternative for anyone who wants strong and savoury. For something in the yeast extract direction, Marmite rice cakes from Kallo are a separate product line from the crisp range and worth trying if you want a lighter format.