Are Crisps Healthier Than Chocolate? A Full Comparison
When it comes to choosing a snack, many of us reach for either a bag of crisps or a bar of chocolate. Both are popular, affordable, and easy to find, but which one is the healthier choice? The debate of crisps vs. chocolate isn’t as simple as it sounds, because both snacks come with their own pros and cons. In this guide, we’ll break down the nutritional differences, calorie counts, and health impacts to answer the big question: are crisps healthier than chocolate?

Calories: Crisps vs Chocolate
One of the first things people look at when comparing snacks is calories.
- Crisps: A standard 25g bag of ready salted crisps contains around 130–150 calories. Flavoured crisps, especially cheese & onion or meat flavours, may contain slightly more due to added seasonings and oils.
- Chocolate: A 40g milk chocolate bar contains roughly 210–230 calories, with higher sugar and fat content. Dark chocolate tends to be slightly lower in sugar but still calorie-dense.
Verdict: On calories alone, crisps usually come out lower. However, portion sizes matter – many people eat family-size crisp bags or multiple chocolate bars in one sitting.
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20x Nik Naks Scampi ‘n’ Lemon 75g
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24x Smiths Scampi and Lemon Fries 27g
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36x Space Raiders Pickled Onion 25g
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Fat and Saturated Fat
Both snacks are high in fat, but the type of fat is important.
- Crisps: Cooked in vegetable oils, crisps are high in unsaturated fat, but they also contain saturated fat which can raise cholesterol levels if eaten excessively.
- Chocolate: Milk chocolate is rich in cocoa butter, which contains both saturated and monounsaturated fats. Dark chocolate has more healthy fats and antioxidants, but also more calories per square.
Verdict: Dark chocolate is generally considered better for heart health than crisps, thanks to its antioxidants and flavonoids. Milk chocolate and crisps are more evenly matched when it comes to saturated fat.
Sugar and Salt
This is where the biggest differences show.
- Crisps: Crisps contain very little sugar, but they are typically high in salt (sodium). Too much salt can lead to high blood pressure and increase the risk of heart disease.
- Chocolate: Chocolate is very high in sugar, especially milk and white chocolate. Eating too much sugar can cause weight gain, tooth decay, and blood sugar spikes.
Verdict: Crisps win in the sugar category, while chocolate has far less sodium. Neither is ideal when consumed in large amounts.
Nutritional Value
Looking beyond calories, sugar, and fat, what do crisps and chocolate actually give you nutritionally?
- Crisps: Potatoes provide a small amount of fibre and some vitamins, such as vitamin C and B6, but most of these are lost during frying. Crisps are generally considered an “empty calorie” food.
- Chocolate: Especially dark chocolate, can be a source of antioxidants, magnesium, and iron. These compounds are linked to heart health and reduced inflammation. Milk chocolate, however, contains less cocoa and more sugar, lowering its nutritional benefit.
Verdict: Dark chocolate has more nutritional benefits than crisps, while milk chocolate and crisps are nutritionally poor.
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12x Pringles Original Crisps Can 40g
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12x Pringles Salt & Vinegar Crisps Can 40g
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12x Pringles Sour Cream & Onion Crisps Can 40g
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Health Impact Over Time
The occasional bag of crisps or bar of chocolate won’t harm your health, but regular overconsumption can.
- Crisps: High salt and fat intake can contribute to heart problems, high blood pressure, and obesity. They’re also highly processed and often eaten in large portions.
- Chocolate: Excessive sugar can lead to weight gain, type 2 diabetes, and dental problems. On the other hand, small amounts of dark chocolate may actually be good for heart health and mood.
Verdict: Crisps are slightly worse for cardiovascular health due to salt, while chocolate poses a higher risk for sugar-related conditions.
Portion Control and Lifestyle Factors
At the end of the day, whether crisps or chocolate are healthier comes down to portion control. A small bag of crisps is likely a lighter snack than a chocolate bar in terms of calories, but chocolate offers some potential health benefits if you choose dark varieties.
Your overall lifestyle also matters. If you are generally active and eat a balanced diet, having either snack occasionally won’t make much difference. However, if you’re trying to cut down on sugar, crisps may be a better choice. If you’re watching your salt intake, chocolate might be preferable.

Final Answer: Are Crisps Healthier Than Chocolate?
There isn’t a simple yes or no answer, because it depends on what you’re comparing.
- For lower calories → Crisps usually win.
- For lower sugar → Crisps win again.
- For nutritional value → Dark chocolate is the clear winner.
- For lower salt → Chocolate is healthier.
If you had to choose the “healthier” option, dark chocolate in moderation is generally considered better for your long-term health than crisps. However, the best advice is to enjoy both sparingly as part of a balanced diet, while focusing on whole foods like fruit, nuts, and vegetables for everyday snacking.